THE BEATNIK DESIGNER

Flower girls watching the bride Hey, Reader! I’m back from my niece’s wedding, and wow—what a weekend! The whole day was magic: heartfelt vows, stunning flowers, the sweetest flower girls and boys, and all the joy that comes from being surrounded by people who truly show up for one another. Community in its most beautiful and loving form. We had to leave the next day, so I booked the latest flight possible to soak up every last moment. And somewhere over the Atlantic, binge-watching a BBC...

Putting 200 wedding favours together Hey, Reader! This week, I’m in Boston for my niece’s wedding—200 guests, many of whom I’ve known since childhood, even though we now live oceans apart. It’s one of those rare gatherings where everyone comes together, and every conversation feels like home. Festivities commence tomorrow and I couldn’t be more excited! While helping my niece create 200 lucky dip party favours and 21 table topper boxes, we chatted about how much time she spent asking for...

Hey, Reader! Sometimes, what feels like coincidence is really quiet alignment. Two years ago, Beecher and I met during an online course where we were encouraged to find accountability partners. We paired up, started chatting, and have stayed in touch ever since. This week, we finally met in person—Beecher is just two hours from where I’m staying with family in Ipswich, MA—and it felt like reconnecting with an old friend. We’ve often talked about how it felt like the universe brought us...

Arnold Palmer. Hey, Reader! I’m packing my bags for Boston this week—heading to my niece’s wedding–and I'm looking forward to an ice cold Arnold Palmer (1/2 lemonade + 1/2 iced tea.) I'm travelling with my 12 year old girl and my 82 year old mum, stretched gently between two generations. If you read last week’s Menopause Life journal entry, you’ll understand the tenderness in that. The in-between. It’s a season of being deeply needed and needing space, all at once. So, I’m preparing. Not just...

Hey, Reader! Last week, I got a message from a student in my Post Like a Pro course. She needed help resetting her password, so I popped into the backend, sent her a new link, and off she went. She replied:“It works perfectly, thank you Louise 🙏🏻 And just to let you know I love your newsletters ❤️” 💌 That last bit? It made my day.Because honestly, it’s easy to feel like you’re sending emails into the void. We all get busy. We mean to reply. We think “I’ll get back to it.”But we rarely do....

Hello Reader, Growth is often quiet. Sometimes it’s a bold launch— other times, it’s a quiet click in Canva. A shift in colour. A fresh font. A new clarity. After wrapping up a small design project, I’ve had the space to return to something that brings me deep joy—blending my love of yoga, spirituality, and soulful design. I’ve shared about the affirmation cards I’m making (which have been delayed due to tariffs!) I’ve also been working behind the scenes on something special: a new collection...

An unexpected trip to Matlock, Derbyshire Hey, Reader, Let me set the scene:It’s the start of April. I’m feeling motivated. Focused.I’ve just signed up for a 30-day Instagram Reels challenge. $7. Daily prompts. Just follow the plan. Simple, right? The idea wasn’t to go viral—it was to experiment.To create tiny experiments. To create.To show up consistently.And maybe (just maybe) find my rhythm with Reels without overthinking the strategy. I even said to myself, "This is going to be fun." And...

Keep going, Reader! I believe in you. I’ll be honest… I’ve been feeling really behind.It’s nearly May, and all those big, beautiful plans I mapped out for 2024?They’re slipping through my fingers. I had committed to a 30-day Reels challenge (I was all in), had plans to send out weekly newsletters, and felt excited about what I was building this year. But somewhere around Day 14, I hit a wall. Too much on my plate.Newsletters skipped.Reels paused.And then… dental work (hello, unexpected root...

Hey, Reader! Last week, I quoted for a branding project—and didn’t get it.They said I was too expensive. Now, a few years ago, I might’ve spiralled into self-doubt. But instead, I paused and asked myself: What can I learn here? Maybe I should’ve asked about their budget upfront. Maybe I didn’t communicate the depth of value that comes with 25 years of experience. Either way, this wasn’t a failure—it was data. If you’ve ever been to one of my workshops, you’ll know I’m a big fan of tiny...

Hey, Reader! Let me ask you something… Are you like me? You’ve done so much already this year — showed up, served clients, juggled life, kids, and the dog, maybe even launched a thing or two. And yet… you still find yourself spiralling about that one thing you haven’t done? For me, it’s been showing up consistently on social. I know how powerful content is. I teach this stuff. But life gets loud. And suddenly, posting becomes the thing that slips. The thing is, once you're in the...