80k views. Here's what mattered.
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Hey, Reader! I'm in a coffee shop right now, aptly named Life on High. The woman at the next table has a voice that goes straight through me, like it's found some nerve I didn't know I had. That's menopause life for you. Sounds that never used to bother me now feel painful.M y daughter's whine does it too. So do pots and pans clanking. It's the same raw, heightened feeling I remember from being pregnant, like someone turned the volume up on all of the high-pitched noises and forgot to tell me. The radio's on. Style Council. The Cure. Duran. For a moment I'm fifteen again. That heightened feeling followed me into last week too, in a different shape. I went to CreatorLive, a day of talks on content and social media, in London. I almost didn't go. I told myself I'd be too old for a room like that. I wasn't. Not even close. The day was full and fast, sometimes almost too much. I met my Launchpad crew (a program I’m enrolled in) in person for the first time. I made new friends. And somewhere during the day, I realised something simple. I'm not too old. I have years of experience most of that room would love to have. 💥 What I don't have is enough visibility. That problem was solved this weekend, too (more below). ↓ ✨ 3 takeaways from the event 1. Post three types of content, and only three.Your skills. Your passions. Your story. Don’t try to niche down. You already are the niche, the moment you let those three things show. 2. You are the niche.Your careers, your detours, the grief, the cities, the hobbies, the thing you’re weirdly good at, none of it is baggage. The specific combination is the most unique thing about you, and it’s exactly what makes you impossible to copy. → Try this: write down the things only you have lived. Not the polished CV, the real, messy, only-me version. That list is your positioning. 3. Build it with your people, not alone in a room.Meeting my Launchpad crew in person reminded me that visibility isn’t something you can figure out by yourself at a desk. The people who already know your work are the ones who’ll tell you what’s actually landing, if you let them. → Try this: before you post the next thing, ask one person who knows your work what they’d want to hear from you. Let real people shape what you make, not your own assumptions. 2 things i'm loving ✦ The Joy Experiments. It's not too late to join.Fifteen minutes. A sketchbook. A glue stick. Some images. That's the whole brief. Nothing to get right, nothing to perform. Just fifteen minutes of making, for the sake of making. ✦ Menopause Life, for the honest life musingsI've started writing these musings down properly, the parts of this chapter nobody warns you about, and what's waiting on the other side of it. Less polished than my usual newsletters. 1 fear turned into visibility I listened to something the speaker said at the conference. I posted my reel messy, without overthinking it. Tagged him and let it go. He shared it and I watched it take off. Almost 80k views! Almost 1000 new faces landed on my page in a 5 days! Thankfully I had somewhere to point them to. A newsletter. A quiz. A template. Somewhere to go, not just a like and a scroll past. That's the bit I want you to hear, not the numbers. The foundations. The newsletter I keep sending even when it feels small. The quiz I built months ago and forgot about. None of it was built for this moment. It was exactly what this moment needed. Build your foundations before you think you need them. You won't get any warning when you do. P.S. Hit reply and tell me... if your moment arrived tomorrow, would you have somewhere to send people? Spread the Love. Share with a Friend. |
