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Hey, Reader!

The wedding glow is fading, the suitcases are finally unpacked, and “real life” is tip-toeing back in.

As I replay the highlights—My niece’s bouquet, the twins being wheeled down the aisle in a floral-covered wagon, the way every detail felt just right—one thing stands out:

My niece sourced almost everything locally.
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She asked friends for reccos, kept a Pinterest board of her "bougie wedding" and Googled “Ipswich MA winery wedding” and then got hyper-specific: the florist who only works with native blooms, the wedding photographer who captures just the right moments, the local baker providing the whoopie pies, and the dj that played a bangin’ set.

Niche vendors. Epic impact.

It reminded me why focused beats frantic—in weddings and in business.
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And that dovetails seamlessly with the Human Design work I’ve been doing: your chart literally pinpoints your energetic niche. When you lean into it, everything clicks.

If you’re feeling out of alignment – Imagine having a map—a guide that provides clarity around your true nature and offers direction towards your life’s purpose and tapping into it’s potential.
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Let’s get into it. ⤵️

3 ways to turn “small & specific” into business magic

1️⃣ MAP YOUR ENERGETIC NICHE

Your personal human design type is like a snapshot of your energetic blueprint—it captures your strengths and challenges to help you tap into your potential.

Your Human Design gates = your built-in brand pillars.

Here’s mine and how I’m going to use them:

✦ Gate 63 → Clarity Catalyst - I bring truth through deep questioning and analytical thought.

✦ Gate 64 → Intuitive Story-weaver - I channel confusion into visionary messages.

✦ Gate 5 → Sacred Systems Creator - I teach flow and structure from an aligned place.

✦ Gate 35 → Wisdom Guide - I lead with lived wisdom, turning my path into a powerful teaching tool.

When I create content (and offers) around those themes, sales suddenly feel like invitations, not pushing. You can do the same with YOUR top gates or strengths list below 👇

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​2️⃣ SPEAK THEIR SECRET LANGUAGE​
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Pull phrasing straight from client testimonials and DMs. They’re handing you keywords. Use them in headlines, Reels hooks, even product names.

Result: instant resonance.
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3️⃣ PARTNER WITH MICRO-COMMUNITIES​
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The natural florist + the local wedding photographer + the whoopie pie baker + the bangin’ dj thrived together because their 'bougie' audiences overlap. Find complementary niches (podcasters, retreat hosts, template designers) and co-create something tiny-but-mighty. (This is exactly how I manifested and co-hosted a yoga retreat in Greece last year.)

2 resources to help you niche-down & shine

✦ FIND OUT WHAT YOUR HUMAN DESIGN SUPERPOWERS ARE

If you’re curious about your life path and purpose, then get your FREE human design chart now...

➜ Click here and I’ll shoot you an email with all the details.

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✦ THE POWER OF THE PAUSE

Seth Godin’s 2-minute post on stepping back before you scale. Perfect reminder that refinement beats rushing.

➜ Read it here​

1 affirmation to ponder

Breathe that in. Your niche isn’t a limitation; it’s the doorway to effortless growth.

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With love, insight, and a little leftover confetti from the wedding,

xo, Louise 🫶

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P.S. If you try this Human Design prompt, hit reply and let me know the results!

P.P.S. If you voted on my next template in last week's newsletter, I thought I could see which subscribers voted, but I can't. If you voted, hit reply and let me know so I can choose a winner!

If this helped you, share with a friend.

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