Hey, Reader!

Over the last few days, I've been finding it incredibly hard to process my feelings around the chaos that surrounds America and the world right now.

I've been using my morning walks through the fields near my house as a great source of serenity and reflection. It's empty. It's open. It's beautiful in its stillness.

In that stillness, I've been thinking a lot about what we stand for—and why it matters that the people we serve share those values.

3 insights

1. Your values are your filter

When I started my business, I thought I needed to be neutral. Professional. Appeal to everyone. But the truth is: your values are what attract your people. If peace, intentionality, and meaningful work matter to you, they should be visible in everything you create. Not as a marketing tactic, but as a truth.

2. Clarity repels as much as it attracts (and that's good)

This week, I've been clearer than ever about what I stand for: building businesses slowly, with soft edges. Choosing spaciousness over hustle. Leading with humanity, not force. Some people will scroll past that message. Good. They're not my people. The ones who stay? They're exactly who I want to work with.

3. Your audience should feel like home

The best client relationships I've had aren't transactional, they're aligned. We share values. We believe the same things about how business should feel. That alignment only happens when you're clear (and public) about what you stand for.

2 loves

✦ Your morning clarity practice
Whether it's a walk, yoga, or sitting with coffee in silence—give yourself space to reconnect with WHY you're building this business. Not what you sell. WHY it matters. That clarity will seep into everything else.

✦ The Audience Persona Workbook
Getting clear on WHO you serve starts with getting clear on your own values. The workbook walks you through not just demographics and pain points, but psychographics (what your ideal client believes, what matters to them, what they stand for.)

When your values align, everything else gets easier.

Get the workbook ➞

1 post

This week, I came across a video of Buddhist monks walking for peace. Quiet. Intentional. Moving forward with purpose, not force.

It really moved me.

Because that's what I want my work (and my life) to look like.

Not loud. Not rushed. Not forced.

Just steady. Intentional. Moving toward something meaningful. If that resonates with you too, you're my people. 🙏

With love & peace,
xo, Louise 🫶

P.S. I’d love to speak with you. Just 30 minutes. About what you need help with to grow your business. I have a few spots remaining. And I'm paying you £10 (Starbucks gift card) for your time. Reply with a YES and I'll be in touch to book at time.

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