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Hey, Reader!

On Saturday, I boarded the 7:17 train to London Bridge with my oat latte and an address that simply read: Qube, Elephant & Castle.

The tube doors hissed open, and I stepped into a rare London heatwave with nothing but an address, an open heart, and the quiet thrill of not knowing what to expect. I haven’t been to Elephant & Castle in years and was shocked by the well-kept park, bougie restaurants, and hipster hangouts surrounding it.

​Qube turned out to be a sanctuary of light and lenses—state-of-the-art podcast, and recording studio where creativity hums in the wiring. Inside, twenty-one other souls were already sipping coffee, eyes bright with that same curiosity.

We’d been summoned by neuroscientist-author Anne-Laure Le Cunff to help record her new course, The Experimental Leader, but the real curriculum was community: spontaneous B-roll brainstorms, brain-science mic-drops, laughter echoing through soundproof walls. By noon we were deep in conversations getting to know each other and where we’d come from; by dusk our notebooks were heavy with micro-ideas for macro change.

I went in expecting to meet new people with shared traits. After co-creating The Experimental Leader with Anne-Laure and 22 curiosity-driven humans, I left convinced that leadership evolution starts with the smallest possible test. So I’m excitedly brewing my next experiment.

And, I’m inviting you to run your own small experiment alongside mine.

Curious? Keep reading more in this week’s 3-2-1. ⤵️

3 ways to run a tiny experiment

Wondering what this has to do with entrepreneurship? Everything. We’re the ones wearing every hat, building the plane while it’s already in the air. Tiny experiments offer a compassionate, science-backed way to test anything—a new offer, a collaboration, a marketing channel, even a mental-health ritual—without disrupting your whole business. Choose a short window, gather the data, keep what serves, release what doesn’t. Here’s how:

1️⃣ DECLARE IT ​
Make it real and stay accountable to your tiny experiment. Share what you’re doing with someone else and ask for their support to stay accountable. Maybe they’ll want to join in with their own test.

Here’s mine:
​I will practise 3 rituals every morning to start my day positively: walk the dog (20 mins), yoga (20 mins) & meditation (10 mins) for 2 weeks.

Other examples:
​I will comment on 5 posts per day, sharing my knowledge & building my authority, for a month.
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I will send out a newsletter once a week for 3 months.

Super simple formula: action + duration = a tiny experiment

2️⃣ SCOPE SMALL, LEARN FAST ​
A two-week test with one simple metric beats a six-month initiative that never leaves the whiteboard. The smaller the experiment, the faster you can fail and move on. If it works, great - keep it going. If not, you have 3 options: persist, pivot, pause. You decide.

3️⃣ SHARE THE MESSY MIDDLE ​
The richest gold, this weekend, came from break-time chats and sharing real-time successes and failures. When we let people see our work-in-progress, everyone’s learning curve gets easier. Keep a journal of your tiny experiment and capture: what’s going well, what’s not, and what’s next. But mostly, stay curious throughout the experiment.

2 tools for embracing life’s messy middle

✦ Start each day with intention

My affirmation cards are nearly ready and are a great way to support your meditation, journaling, or morning ritual practice. Get on the waitlist ➞

✦ Tiny Experiments

Grab this guide and learn how to embrace the messy middle of life with tiny experiments. This is a science-backed toolkit for embracing uncertainty as a catalyst for growth rather than a source of anxiety. Get the book ➞

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1 affirmation to ponder

Start learning by conducting your own tiny experiments. Enjoy the process, savour each moment and let the flow state come.

Ok, that’s all for this week, friend. If this email resonated, hit reply and say hello. Or, better yet, let me know what experiment you're going to conduct!

With love and alignment,

xo, Louise 🫶

If this helped you, share with a friend.

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