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Hey, Reader!

Last week, I got a message from a student in my Post Like a Pro course. She needed help resetting her password, so I popped into the backend, sent her a new link, and off she went.

She replied:
​“It works perfectly, thank you Louise 🙏🏻
And just to let you know I love your newsletters ❤️”

💌 That last bit? It made my day.
Because honestly, it’s easy to feel like you’re sending emails into the void.

We all get busy. We mean to reply. We think “I’ll get back to it.”
But we rarely do.

That quick little note reminded me why email is still the most personal, powerful, and underutilised tool for growing a business that’s built on trust and real connection.

So this week, I want to share 3 simple ways to improve your own newsletter (you are sending out newsletters, right? 😘)—and a free tool to help you gather testimonials (aka golden social proof) that does the selling for you.

3 easy wins to improve your newsletter this week

✨ The 4-Hour Follow-Up Trick​
​ Got a lead magnet (or freebie?) Don’t leave your new subscriber hanging.
Send a follow-up email 4 hours later with:
“Just checking you got the download—and quick question: What’s the ONE thing you hope this helps with?”
This sparks engagement, builds trust, and opens conversation (as well as increasing your open rates.)

✨ Add a “Share With a Friend” Link​
​ Referrals are magic—but people need prompts.
Include a one-click email link that says:
“Know someone who’d love this? Share it with them here.”
Keep it short, simple, and effortless.

✨ Social Proof Stacking​
​Social proof works because it reduces friction - Emotional buyers are swayed by peer testimonials. Logical types want to see volume. The more you have the more momentum gets built. Keep asking for testimonials: Add a line to your emails, DMs, or at the end of your retreats, workshops, courses – Make it effortless for happy students to say something nice.

2 free tools I'm loving

✦ A tool to effortlessly collect testimonials!

If you've been here a while, you know I always go on about testimonials and gathering feedback often. I've found a GREAT tool to do that AND it's free! Follow these 3 steps now:

1. Leave me a review and see how easy it is use. 👇
2. Grab your own account and start collecting those testimonials!
3. To see the output in action, visit my website and scroll down the page.
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​✦ Share with a friend generator

This tool makes is SUPER easy to share your newsletter with a friend by sending them a direct email, or sharing a link from your fave platform (Facebook, Pinterest, LinkedIn...)
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1. Click on the button below to see how it works. 👇
2. Give this tool a go and share in your next newsletter or on your socials.
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1 quote to ponder

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If this email resonated, hit reply and say hello—or better yet, leave me a quick testimonial using the tool I shared above. 👆

And if you're still not sending newsletters regularly… consider this your very loving nudge to start. 💌
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With love and a sprinkle of magic,

xo, Louise 🫶

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P.S. The Lakshmi Brand Guideline Template is launching later this month, and it’s made for you if you want to feel polished, radiant, and aligned without wrestling with design. ✨ Join the waitlist to be the first to know (+ a bonus!)
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P.P.S. To my meno-mavens… my latest journal entry just dropped on This is Menopause Life - The sandwich is real: I'm the mouldy, menopausal meat in the middle of it​

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Spread the Love. Share with a Friend.

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