Hey, Reader!

One of my goals for 2026 is to invest in my own learning. Getting coaching, getting crystal clear on my brand and marketing business, and actually doing the work to grow, not just talking about it.

So last week, I did exactly that. I spent four evenings at a Monetization Summit, listening, learning and taking notes. Four hours each night, from 7-11pm. No recordings, no replays. You had to show up live, and I was there every night (and thoroughly exhausted by the end of it - I'm perimenopausal and usually in bed by 9:30pm)!

It was one of the most powerful frameworks I've come across in a long time, and I want to share it with you. Because if you're anything like me, it'll give you real clarity on your skills, who you serve, and what you're here to do.

It's called the MAP Framework. And this week's 3-2-1 is all about it. Let's dive in 👇

3-part framework for clarity

It's called the MAP framework and stands for Me, Audience, Players. It helps in figuring out what you have to offer the world, and it works whether you're launching something new, pivoting your direction, or just trying to get out of your own head about your value.

Here's how it works:

1. M is for Me

Start with yourself. This is not the time to be modest.

Write down everything you know, everything you've lived, and everything you've figured out the hard way. Think across three areas:

• Hard skills: the things you've trained in, studied, or built expertise in professionally. For me, it's graphic & web design, film, animation, yoga teacher training, pottery, gardening, Photoshop, Canva
• Soft skills: how you think, communicate, lead, or solve problems (these are often underestimated) For example: empathy, listening, planning, presenting, organising.
• Life experience: the chapters you've lived through, the obstacles you've overcome, the things that changed how you see the world. For example, maybe you lost 20kg, got sober, graduated top of your class, won awards.

The goal here is volume. Don't filter. You're looking for the full picture of you, because somewhere in this list is the thing you're uniquely placed to share or teach.

2. A is for Audience

Now shift your focus outward. Who has the exact problem your "Me" list solves?

Get specific. Not "women in business" or "people who want to grow." Think about:

• What are they struggling with right now?
• What outcome do they desperately want?
• What have they already tried that hasn't worked?
• Where do they hang out online?

The more precise you can be here, the better. The riches really are in the niches, and clarity on your audience is what makes everything else (your content, your offers, your messaging) click into place.

3. P is for Players

Finally, look outward at the landscape. Find 3 to 5 people or brands already serving the audience you've identified.

For each one, ask:

• What are they selling, and at what price point?
• What's their lead magnet or free offer?
• What angle or message are they leading with?
• What are people in the comments asking for that they're not getting?

This isn't about copying anyone else. It's about finding the gap: the thing your audience needs that nobody is quite delivering the way you could. That gap is your opportunity.

Your unique offer, your positioning, your next move: it all lives somewhere in the overlap of those three. Give yourself 30 to 60 minutes this week and actually do it. I promise it will shift something.

2 things worth your time

✦ Wheel of Names — my new favourite free tool ​
Ever need to pick a winner, assign tasks, or just make a decision without the drama? Wheel of Names is a free digital spinning wheel you can use for anything. Add your names, hit spin, and let fate decide. It's ridiculously satisfying to use and brilliant for giveaways, challenges, or picking who goes first. Go on, give it a spin.

✦ Personal Brand Visibility Assessment​
Take this two minute quiz to find out where the gaps are in your marketing and your brand. It's 18 questions, across 5 topics and it'll show you exaclty where to focus first. Take the quiz.​

1 instagram tip

That's all for this week, Reader. Got any questions? Hit reply and let me know. I'm here to help.

With love & curiosity,
xo, Louise 🫶

Spread the Love. Share with a Friend.

​​​