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Hey, Reader!

August has its own rhythm.

Clients are away, kids are gearing up for school, sales are down, attention is scattered. It’s easy to take the slowdown personally—but it’s usually just the dip.

Dame Anya Hindmarch’s Chubby Hearts story nails it: she imagined giant heart balloons over London’s bridges, hit a wall of logistics, and instead of scrapping the vision she worked into it—adapting the plan, scattering hearts across the city, and creating a moment people still remember.

That’s the creative dip: the wobble between excitement and execution. It shows up with launches, offers, visibility, growth. The skill isn’t avoiding the dip; it’s moving through it with small, strategic adjustments.

So if August feels quiet, work into it—not against it.

3 ways to call in clients when things are quiet

1. Reconnect with past dream clients​
They already know your magic. Send a warm check-in, not a pitch.
Here's a copy/paste starter:​
"Hi [Name], I was thinking about the [project we did] and how beautifully it’s still serving. If there’s anything you’d love to refresh—or if a new idea is brewing—I’ve got space this month. Want to explore?”

2. Try a micro-pivot (without abandoning your niche)​
Offer a tightly scoped, values-aligned “starter” or “refresh” package for a limited time. Clear deliverables, clear boundaries, clear price. It’s a bridge offer—not a complete overhaul—and it can create momentum fast.

3. Hold your rates. Adjust the scope.​
Discounting drains energy. Instead, keep your price and adjust the deliverables. Offer a payment plan. Add a small bonus (mini audit, template, or short training) like this 👇

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Bonus tip: Use the lull to strengthen your foundations.​
​Quiet weeks are gold. What can you update? What can you refresh? What can you let go of?

• Update 2–3 case studies with outcomes
• Ask for (and publish) fresh testimonials
• Refresh your website or portfolio “Work With Me” page
• Create a simple referral page + email your happiest clients
• Nurture your list: one helpful tip, one invitation

Slower doesn’t mean smaller. It’s a season for tending roots so the next bloom is stronger.

2 mindset shifts

✦ Perfectionism can lead to depression. Here’s how to tame it​
​For those of us who can’t seem to shake off the perfectionism to launch the thing, here's some sage advice. Launch it messy, then make it better. A tiny, imperfect offer released this month beats a “perfect” one stuck in drafts.

✦ Chubby Hearts over London​
​Constraints aren’t stop signs; they’re design briefs. Dame Anya Hindmarch, award-winning British fashion accessories designer, pulled together a civic-minded, inclusive, Where’s Wally-style project. She had a dip in momentum when her initial bridge plans failed. She instead chose to pivot the idea and the city-wide version was born – and better. So much so, that Hong Kong ordered their own Chubby Hearts.

1 affirmation to ponder

With love & steady momentum,

xo, Louise

If this helped you, share with a friend.

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