Hey, Reader!

I'm doing something that I teach my clients to do, and I need your help. Instead of guessing what you need, I’m going to start asking.

Here's what's been happening BTS over the last few months: I create templates, plan and teach courses, map out and run workshops—all based on what I think would help midlife women who are building businesses (because I’m one of them).

But what if I'm wrong?

What if the thing you're actually struggling with isn't what I'm building at all?

So instead of spending the next 3 months creating something nobody wants, I'm doing what I teach about - speak with real users.

Sooo… I’d love to speak with 10 of you. Just 30 minutes. About what you actually need to help you grow your business mindfully.

And I'm paying you £10 (Starbucks gift card) for your time.

Here's why this matters (not just for me, but for YOU, too):

3 reasons I'm doing discovery calls instead of guessing

1. I'm building FOR you, not AT you

After attending the MindValley Social Media Summit, one reminder became crystal clear: the best businesses are built with their communities, not in isolation.

​Natalie Ellis (who's generated £35M from organic Instagram) said she does 10 discovery calls before building ANY new offer. Not 2. Not 5. Ten.

Why? Because real conversations reveal what spreadsheets and analytics can't: the actual language you use, the real problems you face, the specific solutions you need. I’m currently doing this for one of my clients, so thought it would be a great time to do it with my own audience as well.

2. You know what you need better than I do

I can guess based on my 25 years in corporate, in startups and my experience building Beatnik Design. But you're living it right now and you know exactly where you're stuck. What things feel overwhelming. What you've tried that didn't work. What you'd pay for if it existed. That’s what I want to know about.

3. Co-creation builds better businesses

This experiment isn't just about gathering insights from my target audience. It's also about building something together.

The women I speak to this month won't just influence what I create next, you'll also help shape how it's created.

Because if it doesn't solve YOUR actual real-life problems, what's the point in me building it?

If you're a female solopreneur, 40+, here's what I want to learn from you:

• What do you actually need? (Templates? Courses? Workshops? Membership? Something else?)
• What's stopping you from being visible online despite your expertise?
• What have you tried that didn't work and why?
• What would make you say " this is EXACTLY what I need"?

The details:

• 30-minute Zoom call
• A super casual chat – there’s no pitch
• £10 Starbucks gift card sent after our chat
• Next 2 weeks only (limited to 10 people)

Simply reply with a YES and I’ll be in touch to organise a date and time!

It’s first come, first served. When all 10 spaces are gone, they're gone.

2 loves

✦ this mini microphone is ace!

This mini microphone (connects via USB-C) is perfect for video recording. I recently bought this for my 12yo and I to share, and this is the first time I’ve been allowed to use it. If you’re shy in front of the camera, this adds a little humour to your recordings. And it’s on sale for £9!

✦ PromptSmart Lite (free app)

If you’re like me and you forget everything you want to say when the camera's on, this free teleprompter app is great. Simply type your script and it scrolls as you speak. You look more natural because you're reading your exact words and sound more confident. Download it HERE.

1 post for the week

Last week, I posted this reel. I was laughing until my belly hurt. And, it was my most viewed reel of the week. Go watch it and then let me know: Is this you? 😂

With love & steady momentum,
xo, Louise 🫶

P.S. If you're here for menopause/yoga/wellness content, head over to This is Menopause Life on Substack – that's where I'm sharing all of that now. You can unsubscribe any time—no hard feelings.

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